https://www.rachelmcrae.com/contact-copyjpeg daily 0.75 2024-09-04 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/ed0c17ad-ba17-4ded-8d5c-7f40c0725cfd/Rachel+McRae+Sept+2024.png Contact (Copy)-jpeg - Contact me. rachelmaymcrae@gmail.com (908) 463-6397 Instagram LinkedIn Twitter/X https://www.rachelmcrae.com/about-1 daily 1.0 2024-09-04 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/1623349481171-RMZB8ZQGOO2EIGXC8N0E/IMG_7804.jpg About - I’m Rachel, a communication professional, who combines research with written and visual storytelling to forge a human connection with the public. Recently, I’ve worked as a social media assistant account manager for Rutgers New Jersey Medical School. Preparing daily posts, interviewing people and creating visual messaging utilized my natural gifts.I love working on owned content and being a bridge to the public. Using words and images to communicate and inspire an audience is the highlight of my day. That’s why I decided to pursue a career working in communication. I write in APA, Chicago Manual of Style and MLA formats and am open to learning other style guides. Graduated Rutgers, Magna Cum Laude, Phi Beta Kappa, with a joint BA in Communication (specializing in Public Relations) and Art History Founded and own Rachel May Photography LLC Became a NJ EMT and helped save a patient’s life on a CPR call. This pivotal inflection point is when it became crystal clear to me that communication was my calling Co-founded Bebé Innova, an import company bringing baby products into Spain Learned Spanish after high school and lived in Spain for a decade. Earned an AA in Screenwriting (in Spanish), then worked at a local television station as a production assistant, going on to write/host my own show teaching children English Over my life, I’ve honed the innate talents of storytelling and visual thinking, collaborating creatively, and delving deeply into learning, while using strong interpersonal skills to put myself in someone else’s shoes and communicate ideas. I am a natural connector with an attention to details in whatever I pursue. rachelmaymcrae@gmail.com 908-463-6397 https://www.rachelmcrae.com/contact daily 0.75 2024-09-04 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/50a5f8b7-6a72-4ee9-ac53-57c3713c61f3/Rachel+McRae+Sept+2024.jpg Contact September 2024 Resume https://www.rachelmcrae.com/work daily 0.75 2021-06-10 https://www.rachelmcrae.com/work/prdesignsamples-r4rk2 monthly 0.5 2021-07-05 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/1623366177939-RE61EZSEJ96K6I90BD3N/Logic+Model+Comm+Strategy+Paper+.jpg Work - PR Campaign Plans - Make it stand out Logic Model for Strategic Communication for Rural males, ages 35-65, at Risk of Suicide https://www.rachelmcrae.com/work/socialmedia-dwm3m monthly 0.5 2021-07-05 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/1623367418542-2TOVNK5ML726Y5AKXHC9/IMG_6569.jpg Work - PR Message Design Tactics Designed in Canva, this live Instagram post looked to boost millennial customer interactions for real-world client (Dave Carver’s State Farm branch) using the pseudonym Black Jack Insurance. Key words and ideas sourced from VALS psychographic profiling. Created Fall 2020 for PR Message Design class. Highlighted by the Professor as his favorite out of the 12 posts my group anonymously created. https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/1623367984112-QKJ1AWHWEDHWIJTVQFJM/IMG_6573.jpg Work - PR Message Design Tactics Designed in Canva, this Instagram post anchored the ongoing 11% savings deal to the calendar event of Halloween. Created Fall 2020 for PR Message Design class. https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/1623369595967-H87PAHG10HYSD7T5IH5G/Screen+Shot+2020-11-16+at+4.21.34+PM.png Work - PR Message Design Tactics Using Storyboard, I designed 2 frames (of 8) to shoot for a possible planned CSR (Corporate Social Responsibility video) that our client could use. This is the opening shot. Created Fall 2020 for PR Message Design class. https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/1623368668469-GNM4WFXV4VW9U5M4R5BM/Screen+Shot+2020-11-16+at+7.00.21+PM.png Work - PR Message Design Tactics With Storyboard, this shot emphasizes then many years Mr. Carver sponsored youth sports teams and helped raise money for charity. It reminds the viewer to remember his family-run business, as he remembered them over the years. Created Fall of 2020 for PR Message Design class. https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/1623369001289-5F84AFDZESBJJ900LWBD/Screen+Shot+2020-12-06+at+1.55.55+PM.png Work - PR Message Design Tactics https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/1623369134645-Q2Y7CKIKKFHP1CSDGQZ3/Screen+Shot+2020-12-06+at+1.56.16+PM.png Work - PR Message Design Tactics Using Word, the above 2 images are front and back of a two-sided newsletter, designed to be emailed to customers (with embedded hot-links to the agency’s new social media platforms) and/or printed out. Created Fall of 2020 for PR Message Design class. https://www.rachelmcrae.com/work/feature-articles-9wfgy monthly 0.5 2021-07-05 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/db8f1fae-1157-4bb5-b3ec-790965a9295b/Lasting+Love+Page+1.jpg Work - Feature Articles Lasting Love Page 1 Feb 2018 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/b1e5bf9a-2e8f-456d-8f5e-247078ea4977/Bayberry+Barn+Page+1.jpg Work - Feature Articles March 2017 Watchung Living https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/6746b2bc-0244-45dd-a367-beedbcbffff9/Keep+Watchung+Rural+Page+1.jpg Work - Feature Articles Keep Watchung Rural Page 1 Feb 2019 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/22f32ed6-34d2-4117-a92a-bcc99efdcd23/Lasting+Love+Page+2.jpg Work - Feature Articles Lasting Love Page 2 Feb 2018 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/9035b242-82ba-41dc-b6d5-60b0c03a0277/Bayberry+Barn+Page+2.jpg Work - Feature Articles Bayberry Barn March 2017 Page 2 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/5964a6a7-d971-4cac-9fa4-54e6da6bd07a/Keep+Watchung+Rural+Page+2.jpg Work - Feature Articles Keep Watchung Rural Page 2 Feb 2019 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/a0bd731d-382c-4d40-8220-b6e302bca41c/Feb+2018+Cover.jpg Work - Feature Articles Watchung Living Feb 2018 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/78c967da-bf7f-418c-9bf3-72b8271ab4a5/March+2017+Cover.jpg Work - Feature Articles https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/5359522e-ce4d-43b0-ad94-2e1be0a3f1d4/Keep+Watchung+Rural+Page+3.jpg Work - Feature Articles Keep Watchung Rural Page 3 Feb 2019 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/c35b6ab8-df44-4ccd-ae13-01384632a292/March+2017+Headshot+Title.jpg Work - Feature Articles Watchung Living March 2017 Inner Title Page https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/5e9fe7dd-8c47-4a26-b7bc-2915339cc91e/Breast+Cancer+Awareness+Page+1.jpg Work - Feature Articles Breast Cancer Awareness Page 1 Oct 2019 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/edc91d32-867d-4889-9989-31dedbcc7341/Breast+Cancer+Awareness+Page+2.jpg Work - Feature Articles Breast Cancer Awareness Page 2 Oct 2019 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/be373b1a-73c3-46aa-a998-c05de4a94571/October+2019+Cover.jpg Work - Feature Articles Watchung Living Cover October 2019 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/20a4030a-4dc7-43d1-afe3-c66c59124e31/Feb+2018+Title+Page.jpg Work - Feature Articles Inside Credits Page Feb 2019 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/76f45699-9753-4e16-a003-4d468be6a675/Keep+Watchung+Rural+Page+4.jpg Work - Feature Articles Keep Watchung Rural Page 4 Feb 2019 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/b93a1543-ad6f-4a2e-bae6-4f66d574947d/October+2019+Title+Page.jpg Work - Feature Articles Interior Title Page October 2019 https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/8b3a1b00-ecbe-4e46-8fd1-bfa382faf570/Feb+2019+Cover.jpg Work - Feature Articles Watchung Living Feb 2019 Cover https://images.squarespace-cdn.com/content/v1/60c258e64d05d156aef2912c/f8b8a8fa-3ebb-4242-96e3-4e87952afa4e/Feb+2019+Title+McRae.jpg Work - Feature Articles Interior Title Page Feb 2019